The Hole in Your Data: How Survivorship Bias is Killing Your Growth
The Missing Data The story of Abraham Wald and the WW2 bombers is the perfect metaphor for modern Product Management. The Generals made a logical error: They assumed the data they had was the entire data. They forgot about the data they didn’t have: The planes lying at the bottom of the ocean. In SaaS, your “Ocean” is your Churn Rate. The “Power User” Trap We love our Power Users. They answer our surveys. They join our beta programs. They rave about us on Twitter. So, we build features for them. ...