The Milk Strategy: Designing User Flows for Discovery, Not Just Speed
The Supermarket Layout It is a universal truth of retail: The essentials (Milk, Bread, Eggs) are never near the door. They are located in the farthest, deepest corner of the store. This is known as the “Perimeter Strategy.” Retailers know that 90% of customers have “Milk” on their mental checklist. It is a high-intent, low-negotiation item. You aren’t going to leave the store without it. So, they use the Milk as an Anchor. ...