The Early Adopter Trap: How to Cross the Chasm Without Dying
The Technology Adoption Curve Most Product Managers know the standard Bell Curve of adoption: Innovators (2.5%): Tech enthusiasts who try code on GitHub just for fun. Early Adopters (13.5%): Visionaries looking for a competitive advantage. Early Majority (34%): Pragmatists looking for a solution to a problem. Late Majority (34%): Conservatives who buy only when forced. Laggards (16%): Skeptics (User who still buy CDs). We assume this is a smooth curve. You slide from one group to the next. Geoffrey Moore pointed out that it is not smooth. There is a massive crack—a Chasm—between the Early Adopters and the Early Majority. ...