Prioritization

The Gravity of Expectations Product Management would be easy if customer expectations stayed static. But they don’t. Customer satisfaction is a Hedonic Treadmill. The moment you ship a revolutionary feature, the clock starts ticking. Competitors copy it. Users get used to it. The magic fades. To understand this lifecycle, we use the Kano Model. The 3 Categories of Features 1. The Basics (Must-Haves) Definition: These are non-negotiable. The Trap: You get Zero Credit for doing them well. ...

A well-defined product roadmap acts as your guiding light, outlining the features you plan to build and the order in which you’ll develop them. But before you can map the path, you need to prioritize the destinations. Here’s where prioritization frameworks come in – structured methods that help you objectively evaluate backlog items and make informed decisions about what to build first. Popular prioritization frameworks that I use are: Value vs. Effort Matrix: This simple yet powerful tool is a great starting point. It visually depicts features on a grid based on their perceived value (impact on users and business) and the effort required to develop them. Features in the high-value, low-effort quadrant are ideal candidates for early development, while those requiring high effort but offering low perceived value might need further justification or even removal. ...