https://ad1tya-tech.pages.dev/tags/peakendrule/ Recent content in Peakendrule on My New Hugo Project Hugo en-us Mon, 12 Jan 2026 00:00:00 +0000 https://ad1tya-tech.pages.dev/posts/2026/01/2026-01-12-the-peak-end-rule-why-users-ignore-the-average-and-remember-the-finale/ Mon, 12 Jan 2026 00:00:00 +0000 https://ad1tya-tech.pages.dev/posts/2026/01/2026-01-12-the-peak-end-rule-why-users-ignore-the-average-and-remember-the-finale/ <h1 id="the-two-selves">The Two Selves</h1> <p>Daniel Kahneman argues that we have two selves:</p> <ol> <li> <p><strong>The Experiencing Self:</strong> Lives in the moment. Feels every second of frustration or joy.</p> </li> <li> <p><strong>The Remembering Self:</strong> Keeps the score.</p> </li> </ol> <p>The Remembering Self is a tyrant. It deletes 99% of the experience and only keeps the highlights. Specifically, it keeps the <strong>Peak</strong> (the highest emotional point) and the <strong>End</strong>. If you have a 5-star dinner but the waiter is rude when bringing the bill (The End), you will remember the dinner as &ldquo;terrible.&rdquo;</p>