Network Effects: Why Features Can Be Copied, but Networks Cannot
The Indestructible Moat In 2016, Instagram launched “Stories.” It was a carbon copy of Snapchat. Snapchat had the innovation. They invented the format. But Instagram won. Why? Because Instagram had the Network. Your friends were already on Instagram. You didn’t want to open a second app just to post a disappearing photo. Features are cheap. Any developer can copy your code in a month. But nobody can copy your user base. This is why Network Effects are the ultimate defense. ...