https://ad1tya-tech.pages.dev/tags/kpis/ Recent content in Kpis on My New Hugo Project Hugo en-us Thu, 01 Jan 2026 00:00:00 +0000 https://ad1tya-tech.pages.dev/posts/2026/01/2026-01-01-the-cobra-effect-why-your-kpis-are-creating-the-wrong-behavior/ Thu, 01 Jan 2026 00:00:00 +0000 https://ad1tya-tech.pages.dev/posts/2026/01/2026-01-01-the-cobra-effect-why-your-kpis-are-creating-the-wrong-behavior/ <h1 id="the-law-of-unintended-consequences">The Law of Unintended Consequences</h1> <p>The Cobra story is a classic example of what economists call a <strong>Perverse Incentive</strong>—an incentive that produces a result contrary to the intentions of its designers.</p> <p>In the world of Product Management, we live and die by metrics. We set OKRs (Objectives and Key Results). We give bonuses based on numbers. But if you pick the wrong number, you don&rsquo;t just get <em>no</em> results; you get <em>bad</em> results.</p>