The $300 Million Button: Why Friction is the Enemy of Revenue

Sat, 17 Jan 2026 00:00:00 +0000

The “Greedy Marketer” Trap

As Product Managers, we are data-greedy. We want the user’s email. We want their phone number. We want them to create a profile so we can send them newsletters and retarget them with ads. We convince ourselves that “Registration” is good for the user. “It’s for their security!” we say.

But to a user, a “Register” form represents Work and Commitment.

Work: I have to think of a password. I have to verify my email.

Jaredspool on My New Hugo Project

The $300 Million Button: Why Friction is the Enemy of Revenue

The “Greedy Marketer” Trap