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The “Greedy Marketer” Trap As Product Managers, we are data-greedy. We want the user’s email. We want their phone number. We want them to create a profile so we can send them newsletters and retarget them with ads. We convince ourselves that “Registration” is good for the user. “It’s for their security!” we say. But to a user, a “Register” form represents Work and Commitment. Work: I have to think of a password. I have to verify my email. ...

The Stress of the Search Booking a holiday should be fun. Yet, navigating modern travel websites often feels like a high-stakes trading floor. I recently tried to book a weekend getaway. Within seconds of landing on a hotel page, the UI started screaming at me. Red text. Flashing icons. Pop-ups showing recent bookings from “Someone in Germany.” I wasn’t being helped to make a decision; I was being pressured into one. ...