https://ad1tya-tech.pages.dev/tags/claytonchristensen/ Recent content in Claytonchristensen on My New Hugo Project Hugo en-us Tue, 13 Jan 2026 00:00:00 +0000 https://ad1tya-tech.pages.dev/posts/2026/01/2026-01-13-the-milkshake-mistake-why-your-competitor-isnt-who-you-think-it-is/ Tue, 13 Jan 2026 00:00:00 +0000 https://ad1tya-tech.pages.dev/posts/2026/01/2026-01-13-the-milkshake-mistake-why-your-competitor-isnt-who-you-think-it-is/ <h1 id="the-demographics-trap">The Demographics Trap</h1> <p>Most Product Managers start with a &ldquo;Persona.&rdquo;</p> <ul> <li><em>Meet Dave. He is 34. He lives in Seattle. He works in Tech.</em></li> </ul> <p>This data is factual, but it is useless. Knowing Dave&rsquo;s age doesn&rsquo;t tell you why he bought a newspaper this morning. Did he buy it to read the news? Or did he buy it because he needed something to hide behind on the subway to avoid talking to his neighbor?</p>