Product superiority is not a strategy. It’s a vanity metric.

Sun, 04 Jan 2026 00:00:00 +0000

There is a famous quote by Jim Barksdale, the former CEO of Netscape: “There are only two ways to make money in business: One is to bundle; the other is to unbundle.”

As Product Managers, we are trained to focus on the “Unbundle” phase—creating specific, best-in-class solutions for specific problems (like Slack for chat, Zoom for video, Jira for tickets).

But as you move into Executive Leadership (Director/CPO), the pendulum swings. The P&L demands efficiency, and efficiency almost always comes from Bundling.

Bundling on My New Hugo Project

Product superiority is not a strategy. It’s a vanity metric.