The Decathlon Maze: Why Friction is Sometimes a Feature, Not a Bug
The “Quick Trip” Myth Last weekend, I visited the local Decathlon in Pune. My goal was simple: buy a swimming cap. Total planned cost: ₹149. Time required: 5 minutes. Reality: I walked out 45 minutes later with a swimming cap, two trekking t-shirts, and a set of resistance bands. Total cost: ₹2,100. I didn’t “decide” to buy those other things. The store design decided for me. To get from the entrance to the swimming section, I had to walk through hiking, fitness, and racket sports. ...